Called “an expert in online search” by The New York Times, Doug has 10 years of extensive experience advising on complex, large-scale SEO in combination with other digital marketing channels for exponential growth. Having worked with global luxury fashion brands, a highly-trafficked job board, and one of the world’s largest travel companies, among countless other sites you’ve seen and clicked at the top of your search results, he is founder of the SEO agency Cogney in Hong Kong.

Read about Doug in the press

“The New York Times asked an expert in online search, Doug Pierce of Blue Fountain Media in New York, to study this question, as well as Penney’s astoundingly strong search-term performance in recent months. What he found suggests that the digital age’s most mundane act, the Google search, often represents layer upon layer of intrigue.”


“So it’s a little surprising that Sequoia, a top-tier venture capital firm, would invest in a company that is using underhanded tactics to game Google’s search algorithm. And ironically, Sequoia is an early investor in Google. Pierce tells us that many times, investors don’t do the sort of in-depth digital due diligence that would flag these types of issues.”


“He and a colleague, Doug Pierce, had already been attracting a lot of attention with their research on how companies were gaming the system…coverage prompted Google and its all-powerful antispam enforcer, Matt Cutts, to tweak the engine’s algorithms, banishing the sites, at least temporarily, to search-engine Siberia.”


“’With this system, both sides have a scapegoat,’ said Doug Pierce, a co-founder of Digital Due Diligence, a New York investment research firm.”

Bloomberg BusinessWeek