At the end of January 2013 Google unveiled its new Google Images interface redesign. Hongyi Li, Associate Product Manager at Google, explained, “Instead of sending you over to a whole new page to preview an image, you’ll see a preview of the image in your search results.” Read On…
Search Engine Marketing, or SEM, is the umbrella term for any form of marketing done via search engines. Two of the branches of SEM are search engine optimization (SEO) and Pay Per Click (PPC) advertising. Read On…
Most people in the market for SEO services are price sensitive and don’t have knowledge of the intricacies of the algorithm or its updates. Often SEO firms must educate buyers to make them more knowledgeable in a way that helps them understand the benefits of their services. It’s prohibitively expensive, however, for buyers to determine how quality and price vary across firms. This asymmetric information leads to problems of opportunism, whereby the SEO firm benefits at the expense of the buyer with less information. Read On…
How effective is your SEO? I came up with the idea of a 2×2 cost-effectiveness quadrant while on a train from Beijing to Shanghai.
Here’s an example of each quadrant:
The Fiat 500 Arbath SuperBowl commercial, which spiked branded search queries for the new car brand, but trailed off soon after.
Read On…
Earlier today I did an interview with Eric Schwartzman on On The Record Online. I felt it was fast-paced and maybe I didn’t get my ideas across the way I wanted to. To remedy that, I present this blog post.
I see local search as three components:
Capital One ranks number one on Google for [auto loans].
Their most linked-from domain? eBay.com
Here’s how it works:
Car owners who sell their car on eBay that use a template from AutoRevo have a section about financing (and a link to capitalone.com/autoloans) in their listing.
Capital One Auto Loans link on AutoRevo's eBay template
Dealerships that use a dealer website template from AutoRevo have the same thing.
Capital One Auto Loans link on AutoRevo's dealership website template
The result is Capital One maintains the top spot for a highly competitive keyword based on the growth of a car dealership web design company. Quite clever.
How does a small Chinese e-tailor of wholesale apparel, often copied from designer brands, manage to outrank websites like Victoria’s Secret and the Gap, pull in $16 million a year, and last week get a multi-million dollar investment from Sequoia Capital?
I decided to find out.
The site has the #1 position in Google for “How to buy stocks” and “How to buy stocks online” due to spam and paid links with highly targeted anchor text. Read On…
I was recently posed this question by a journalist from Revista Exame (a business journal in Brazil). Here was my answer. Read On…