Category: SEO Page 1 of 2

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8 Reasons Pay for Performance SEO Rarely Works

“You have to produce results in the short term, but you also have to produce results in the long term. And the long term is not simply the…

Guardian's "Is Google's love affair with content marketing usurping SEO?"

Content Marketing Can’t Sidestep SEO

To answer Jonathan Piggins’ question in The Guardian, “Is Google’s love affair with content marketing usurping SEO?”, the answer is no. Here’s my rebuttal

Google Images sidebar is gone and how to benefit from the change

How to Increase Your Referral Traffic from the New Google Images

At the end of January 2013 Google unveiled its new Google Images interface redesign. Hongyi Li, Associate Product Manager at Google, explained, “Instead of sending you over to…

What are the differences between SEO, SEM and PPC?

Search Engine Marketing, or SEM, is the umbrella term for any form of marketing done via search engines. Two of the branches of SEM are search engine optimization…

7 Reasons to Remove Extensions From Your URLs

Having them doesn’t provide any insight that the user needs. Your users couldn’t care less about what software you’re running behind the scenes.

What Time Traveling SEO Specialists Could Tell You

Most people in the market for SEO services are price sensitive and don’t have knowledge of the intricacies of the algorithm or its updates. Often SEO firms must…

SEO Effectiveness Quadrant

How effective is your SEO? I came up with the idea of a 2×2 cost-effectiveness quadrant while on a train from Beijing to Shanghai. Here’s an example of…

Local Search is Broken

Earlier today I did an interview with Eric Schwartzman on On The Record Online. I felt it was fast-paced and maybe I didn’t get my ideas across the…

How Capital One Piggybacks off the Growth of AutoRevo to Rank Number One for [Auto Loans]

Capital One ranks number one on Google for [auto loans]. Their most linked-from domain? eBay.com Here’s how it works: Car owners who sell their car on eBay that…

Sequoia Invests Multi-Millions in Milanoo without SEO Due Diligence

How does a small Chinese e-tailor of wholesale apparel, often copied from designer brands, manage to outrank websites like Victoria’s Secret and the Gap, pull in $16 million…