To answer Jonathan Piggins’ question in The Guardian, “Is Google’s love affair with content marketing usurping SEO?”, the answer is no. Here’s my rebuttal Read On…
Archive for the ‘Marketing’ Category
How to Increase Your Referral Traffic from the New Google Images
At the end of January 2013 Google unveiled its new Google Images interface redesign. Hongyi Li, Associate Product Manager at Google, explained, “Instead of sending you over to a whole new page to preview an image, you’ll see a preview of the image in your search results.” Read On…
AmEx Sync, Marketers, and Twitter: Who Wins and Loses with Pay-by-Tweet?
You can now buy something by tweeting it.
Hear me discuss the new AmEx Sync on American Public Radio’s Marketplace.
American Express cardholders who sync their card to their Twitter handle can tweet with a special hashtag what they want to buy, tweet again to confirm, and a few days later a package arrives at their door. The consumer obviously wins, but among everyone else how will AmEx Sync pan out? Read On…