Archive for the ‘Marketing’ Category

AmEx Sync, Marketers, and Twitter: Who Wins and Loses with Pay-by-Tweet?

Pay-to-Tweet

You can now buy something by tweeting it.

Hear me discuss the new AmEx Sync on American Public Radio’s Marketplace.

American Express cardholders who sync their card to their Twitter handle can tweet with a special hashtag what they want to buy, tweet again to confirm, and a few days later a package arrives at their door. The consumer obviously wins, but among everyone else how will AmEx Sync pan out? Read On…