Archive for the ‘Facebook’ Category

Cathay Pacific Fails at Sponsored Posts

Cathay Pacific Facebook Sponsored Post

Facebook’s algorithm positioned Cathay Pacific’s sponsored post after this negative post about them.  Not sure whether to laugh or think this is smart – especially with the social proof of another friend liking Cathay Pacific.

Cathay Pacific LinkedIn sponsored story

It’s dangerous to talk up your service as it invites people to disagree via the comments.