Archive for the ‘China’ Category

China’s Digital Talent Deficit

Dystopian Shanghai

Why are there no brands from China that leverage digital channels to the fullest and do so globally? Moreso than the Internet in China being insular (e.g., Weibo instead of Twitter and Baidu instead of Google) and censored (e.g., Facebook, YouTube, and others are blocked), digital marketing agencies (and in-house departments) lack talent. Read On…

China Daily USA Advertisements on Facebook and Twitter

I noticed China Daily advertising on both Facebook and Twitter.

China Daily USA on Facebook

China Daily USA on Facebook. Odd accompanying picture.

China Daily USA on Twitter

China Daily USA Twitter promotion

“The paper largely reflects the foreign policy of the Communist Party,” says Wikipedia. Following the expansion of the Confucius Institutes and the recent Times Square billboards, I find it interesting the ongoing tactics the Chinese government uses to boost their image.

Why Tianji growth in the English-speaking market is slow

Tianji, “the LinkedIn of China”, has an English version. Here was my experience. I clicked “English” in the upper right corner and proceeded to fill in the registration form. I clicked “Sign Up Now” and was presented with the registration form again, this time in Chinese. I filled it out again and hit the registration button, but was told my name didn’t validate as it wasn’t in Chinese characters. I gave up and left the site.

Later when I tried it again, once I got to the Chinese registration form I clicked “English” in the corner and was presented the registration form in English, which I filled in and registered successfully. The site makes you click “English” even after you continue to click “English” the initial time.

Poor user experience and I don’t see them growing that much because of it.

Sequoia Invests Multi-Millions in Milanoo without SEO Due Diligence

How does a small Chinese e-tailor of wholesale apparel, often copied from designer brands, manage to outrank websites like Victoria’s Secret and the Gap, pull in $16 million a year, and last week get a multi-million dollar investment from Sequoia Capital?

I decided to find out.

短電影:再會上海

While embezzling $14 billion from a Chinese bank for the US government, two Western bankers grab $15 million in cash for themselves. They store it in an upright bass case and wander the streets of Shanghai, waiting for their morning departure. When the more experienced of the two insists they spend their last night partying in a local club, the night takes a wild turn. Goodbye Shanghai explores the negative effects of Western imperialism on modern Chinese culture.