Agoda uses a Google Hotel Ad that features a super low price to drive traffic to a landing page of a similar-sounding hotel that is not the hotel being sought. It’s classic bait and switch.
Here’s what happens:
1. User searches for W Hotel in Hong Kong on Google Hotel Finder
W Hotel is a boutique luxury hotel that costs around HK$4,000 per night.
2. User sees an Agoda ad to book this hotel for HK$700/night
Wow – “74% less expensive than usual”!
3. User clicks the ad and lands on the I-Hotel page on Agoda
This is a hostel, a big step down for people expecting to stay at the W.