A Greek friend points out that the home page of hkbn.com.hk, a broadband company in Hong Kong, uses an offensive hand gesture called the moutza.
Here’s protestors in Greece using the same hand gesture:
The Half-life of iMessage Spam in Hong Kong
I’ve been getting iMessage spam lately and decided to take a closer look at one.
I immediately noticed they use a goo.gl shortened URL, so looked up its stats. Read On…
Cathay Pacific Fails at Sponsored Posts
Facebook’s algorithm positioned Cathay Pacific’s sponsored post after this negative post about them. Not sure whether to laugh or think this is smart – especially with the social proof of another friend liking Cathay Pacific.
It’s dangerous to talk up your service as it invites people to disagree via the comments.
8 Reasons Pay for Performance SEO Rarely Works
Pay for performance SEO incentivizes shortcuts.
“You have to produce results in the short term, but you also have to produce results in the long term. And the long term is not simply the adding up of short terms.”
- Peter Drucker
Instead of shifting risk to the agency, pay for performance SEO can engender short term thinking, hide risk and exacerbate negative consequences for the client. Read On…
Content Marketing Can’t Sidestep SEO
To answer Jonathan Piggins’ question in The Guardian, “Is Google’s love affair with content marketing usurping SEO?”, the answer is no. Here’s my rebuttal Read On…
Triberr.com Domain Expires, Takes Down Sites Using It
Triberr is down
Bloggers who use Triberr, a tool that helps them share each others blog posts on Twitter, found their sites redirected to a parked domain this morning. Read On…
How to Increase Your Referral Traffic from the New Google Images
At the end of January 2013 Google unveiled its new Google Images interface redesign. Hongyi Li, Associate Product Manager at Google, explained, “Instead of sending you over to a whole new page to preview an image, you’ll see a preview of the image in your search results.” Read On…
AmEx Sync, Marketers, and Twitter: Who Wins and Loses with Pay-by-Tweet?
You can now buy something by tweeting it.
Hear me discuss the new AmEx Sync on American Public Radio’s Marketplace.
American Express cardholders who sync their card to their Twitter handle can tweet with a special hashtag what they want to buy, tweet again to confirm, and a few days later a package arrives at their door. The consumer obviously wins, but among everyone else how will AmEx Sync pan out? Read On…
China’s Digital Talent Deficit
Why are there no brands from China that leverage digital channels to the fullest and do so globally? Moreso than the Internet in China being insular (e.g., Weibo instead of Twitter and Baidu instead of Google) and censored (e.g., Facebook, YouTube, and others are blocked), digital marketing agencies (and in-house departments) lack talent. Read On…
What are the differences between SEO, SEM and PPC?
Search Engine Marketing, or SEM, is the umbrella term for any form of marketing done via search engines. Two of the branches of SEM are search engine optimization (SEO) and Pay Per Click (PPC) advertising. Read On…