Triberr is down
Bloggers who use Triberr, a tool that helps them share each others blog posts on Twitter, found their sites redirected to a parked domain this morning. Read On…
Triberr.com Domain Expires, Takes Down Sites Using It
How to Increase Your Referral Traffic from the New Google Images
At the end of January 2013 Google unveiled its new Google Images interface redesign. Hongyi Li, Associate Product Manager at Google, explained, “Instead of sending you over to a whole new page to preview an image, you’ll see a preview of the image in your search results.” Read On…
AmEx Sync, Marketers, and Twitter: Who Wins and Loses with Pay-by-Tweet?
You can now buy something by tweeting it.
Hear me discuss the new AmEx Sync on American Public Radio’s Marketplace.
American Express cardholders who sync their card to their Twitter handle can tweet with a special hashtag what they want to buy, tweet again to confirm, and a few days later a package arrives at their door. The consumer obviously wins, but among everyone else how will AmEx Sync pan out? Read On…
China’s Digital Talent Deficit
Why are there no brands from China that leverage digital channels to the fullest and do so globally? Moreso than the Internet in China being insular (e.g., Weibo instead of Twitter and Baidu instead of Google) and censored (e.g., Facebook, YouTube, and others are blocked), digital marketing agencies (and in-house departments) lack talent. Read On…
What are the differences between SEO, SEM and PPC?
Search Engine Marketing, or SEM, is the umbrella term for any form of marketing done via search engines. Two of the branches of SEM are search engine optimization (SEO) and Pay Per Click (PPC) advertising. Read On…
7 Reasons to Remove Extensions From Your URLs
- Having them doesn’t provide any insight that the user needs. Your users couldn’t care less about what software you’re running behind the scenes. Read On…
What Time Traveling SEO Specialists Could Tell You
Most people in the market for SEO services are price sensitive and don’t have knowledge of the intricacies of the algorithm or its updates. Often SEO firms must educate buyers to make them more knowledgeable in a way that helps them understand the benefits of their services. It’s prohibitively expensive, however, for buyers to determine how quality and price vary across firms. This asymmetric information leads to problems of opportunism, whereby the SEO firm benefits at the expense of the buyer with less information. Read On…
SEO Effectiveness Quadrant
How effective is your SEO? I came up with the idea of a 2×2 cost-effectiveness quadrant while on a train from Beijing to Shanghai.
Here’s an example of each quadrant:
HIGH COST, LOW EFFECTIVENESS: Traditional marketing that spills over to the web
The Fiat 500 Arbath SuperBowl commercial, which spiked branded search queries for the new car brand, but trailed off soon after.
Read On…
Working on Weibo Agent
I’m in Dalian, China until August 29th (and coming back later) working on Weibo Agent, a lead generation SaaS tool for Chinese social media, that got funding from Chinaccelerator.
UPDATE
We successfully rocked the room at Demo Day in Beijing on Oct 30th, 2012. Here is our press release: Read On…
Stuff You Wouldn’t Think New York City Is #2 In
New York City is the:
- 2nd most important financial center, after London
- 2nd most important fashion capital, after Milan
- 2nd largest city economy, after Tokyo.
Even within the US, NYC is the:
- 2nd in apparel-textiles employment, after Los Angeles
- 2nd most ethnically diverse metropolitan area, after Houston
- 2nd in number of tourist arrivals, after Orlando